Importance of Voice Search

Do you use the voice search feature like Alexa or Siri on your smartphone while searching for anything?

How many times do you use it in a day?

Voice search or VSO is an innovative search technique that is driven by spoken words as opposed to written keywords. It is the practise of conducting information searches or giving voice instructions to a digital assistant like Siri, Amazon, or Google Assistant. This has led to a change in how people seek information online, as queries tend to sound more conversational and natural with voice search optimisation. It’s not surprising that VSO has become a popular trend in recent years as technology continues to advance. Due to its advanced benefits, VSO is adopted in marketing strategies by marketers. As per the statistical data from Google, around 55% of teenagers and 41% of adults use the VSO atleast one time daily.

With the proliferation of smart speakers and virtual assistants, an increasing number of individuals are using their accents to conduct online information searches. Nevertheless, this transition has a substantial effect on Search Engine Optimisation (SEO) and digital marketing strategies. It is becoming more and more important for firms to adapt their strategies of digital marketing to take into account the growing popularity of voice search. The VSO has an impact on digital marketing by altering how individuals conduct information searches. Users have the option to speak their requests rather than typing them down, which leads to longer search queries.

The Impact Of Voice Search On SEO and Digital Marketing

With the expanding trends and high adoption rate of mobile searches, the impact of voice search on SEO and digital marketing is inevitable. Every major company now uses voice recognition technology, which is developing quickly and has an accuracy rate close to 100%. Digital marketers may utilise the most recent voice search statistics to see emerging trends that show how consumer search behaviours are changing as voice search technology continues to advance and the capabilities of connected devices continue to grow.

Presently, the field of digital marketing is getting affected by the growing adoption of voice search technology, which is altering how marketing professionals optimise websites to rank for specific keywords and queries.

Here are some of the ways, in which VSO is creating a major impact on digital marketing and changing the strategies of search engine optimisation.

Conversational Language: One of the most significant changes brought about by VSO is the need for more conversational content. When searching with their voices, individuals tend to use more natural language and lengthier phrases. This means that businesses must optimise their content for voice search by incorporating more long-tail keywords and phrases that correspond to the way people speak.

Featured Snippets: It tends to favour featured snippets, which are brief informational excerpts that appear at the top of search engine results pages (SERPs). This necessitates that businesses focus on creating informative and easy-to-read content of high quality. By doing so, they can increase the likelihood of being featured in a snippet, which can considerably boost their visibility and traffic.

Content Optimisation: Businesses must also ensure that their websites are mobile-friendly, in addition to optimising content for voice search. VSO are conducted on smartphones and other mobile devices by the majority of users; therefore, it is essential to have a mobile-optimized website. This includes a responsive design, quick load times, and user-friendly menus.

Local SEO: Consider the impact VSO has on local SEO as a second factor. Businesses must optimise their listings on Google My Business and other local directories because many people use voice search to locate local businesses. This includes ensuring that their business information, such as their address, phone number, and hours of operation, is current and accurate.

Optimise Local Listing: The local listings of the businesses can be optimised so as to rank better in the voice search results. This is because many search queries related to local information like the business location or nearest position of the GPS or even working hours are often searched by users. Therefore businesses must ensure to update the accurate and reliable information to be enabled through voice search results.

Conclusion:

Voice search optimisation is unquestionably more pragmatic, efficient, and simple, which is why it is gaining popularity over the years. In order to match user expectations, digital marketers must be ready for it because it has an enormous impact on consumer behaviour. Consequently, businesses must modify their search engine optimisation and digital marketing strategies to accommodate this new method of searching. As a matter of fact, brands have to follow the growing trends of VSO and be on the competitive edge.