The Powerful Impact Of Visual Communication On Web Design

In the same way as words aren’t the only way to interact with others face-to-face, text content isn’t the only route for website communication. When people communicate in-person there are various aspects like non-verbal communication via body language and facial expressions. Likewise, when someone visits your website they interpret non-textual information through the visuals on your site.

Visual design is a vital aspect of website design. This is because it has the capacity to put forward the most important details, and attracts the user’s focus. Through visual design graphic design service providers take your website communication to the next level. Human beings recall 80% of what they see and just 10% of what they read.

In fact, people are just predisposed to respond to visual communication. When you use web graphic design solutions you gain exceptional visual communication as it is a key strategy to smoothly engage with your visitors and streamline your site. They will be able to easily focus on the key details and move on quickly along the sales pipeline as they gain sufficient familiarity with your business’s offerings.

Interesting graphic elements also arrest a users’ attention. Paragraphs and paragraphs of text tend to chase users off. With graphic design services you will get visuals that provide relief from chunks of text, offering your visitors a treat to look at.

Building A Visual Hierarchy

With a visual hierarchy offered during graphic design services your visitors will be able to quickly grasp the key aspects of each page. For instance, a landing page needs a well-designed visual hierarchy. The title is the element with highest significance on your landing page. This communicates to the visitors precisely what they can gain on your page. After that, you can draw their attention to an infographic that offers them some more information about your products or services. Ultimately, your aim should be to get them to view and tap on your CTA to seal the deal.

Different Aspects to Consider When Building Visual Hierarchy

Colour

Colour is an important aspect through which the elements of your website can catch visitors’ eye. In case a considerable portion of your content is black and white, using a green and red infographic would make that element stand out. Use bold, bright colours to make some components more conspicuous compared to other parts.                   

As any graphic design services provider will tell you, if you really want to capture your audience with colour, include contrast. Contrasting a purple element with a blue background will not make the element very noticeable. Yet, using a blue element against a white background will certainly make it stand out clearly.    

Use colour in moderation. Going overboard and making all your webpages a riot of colours would not be the way to go. Try and use colour on major components that you want to draw focus to.

Size

Any element relatively larger than all other elements is bound to draw more focus. When you ensure that the key details on your page are of a larger size than the rest you will automatically draw the attention of your visitors to this information.

Size should connote the importance of the information. To highlight an extremely important element, see that it’s sizable. On the other hand for communication that is not that important, see that its size is smaller as compared to the other components.

Negative space

Negative space refers to just empty parts of your webpage. This practice is used during graphic design services to emphasise certain components of a page thereby indicating their importance.

Considering the fact that today’s users work on bigger screens and highly elaborate graphic interfaces, it is probable that your website is one of many other things open on a user’s screen. To remedy this white space can be used keeping the edges of browser windows empty while placing important communication transparent and clearly seen. This also offers visual relief for users allowing your message to draw their attention even when placed among other things on their screen.

Consistency

Under web design solutions, designers set up a style and layout grid to manage the text and graphics on your website. This is then used consistently across pages on your site, offering a streamlined and uniform look and feel. This consistency will not come across as boring to your audience; in fact they will consider your site memorable, as they are able to understand your business identity better. When navigation and layout of a site are consistent, visitors can swiftly move through your site intuitively, assured of the navigation controls and offerings across the pages of your site.

Contrast

The fundamental purpose of graphic design is to set up a clear, uniform visual hierarchy in which key components are highlighted and content is structured understandably and in line with user expectations. Under graphic design services, designers are able to manage visual information of your website by means of graphics, typography and page layout, piloting a reader’s attention to various elements on a web page. At first, your visitors will just look at your page as undefined visual input with foreground components in contrast to background components. If visitors stay long enough they then identify particular details, beginning with the visuals and then proceeding to the textual elements.

For this reason, contrast ensures elements are conspicuous based on how they look in relation to their surroundings. A large image among relatively smaller ones is bound to draw focus. When web designers incorporate contrasting dynamics among the components on your web page, they structure your content and pilot your visitor’s focus to your most important information.                                                                                                       

There are a host of visual communication elements you can leverage with the help of graphic design services. Once your website is optimised you will be able to make a significantly bigger impact and grow your business.